50 CENT SUES TACO BELL

Love him or hate him you must respect 50 Cent's business savvy. He is suing Taco Bell for using his image in a hip hop themed ad campaign without his permission and without paying him for his endorsement. Taco Bell sent out a press release asking him for his endorsement to media outlets across the nation. 50 is arguing that by doing that alone they used his name to garner attention to their promotion. Taco Bell argues that they were acting in good faith and were trying to find a way to reach out to 50. It seems pretty fishy to me that a corporation like Taco Bell could not get in touch with someone in 50's management team to negotiate like every other company that has his endorsement has. I definitely think his claim is valid and Taco Bell pulled a fast one but whether the claim can be proven is a different story. What I applaud 50 for is staying on top of his name and trademark and protecting his rights.


LINK TO ARTICLE(Source:Reuters)
50 CENT SUES TACO BELL