One person at a time = more than one...duh!

Huh? For a long time, our motto at M.O.V.E. Records has been "one person at a time" meaning that we are willing to convert fans one at a time if necessary. With the viral power of the internet and blogs etc., I believe this should apply to anyone who is in the business of promoting. In actuality, "one person at a time" leads to many more than one - oftentimes exponentially. People cannot keep their mouths shut or prevent their finger from pressing the "forward" tab in their emails when they like something. In fact, many marketing experts say that "word of mouth" is the most powerful form of marketing. So the question is, how hard are you willing to work? Don't be scared to convert one person at a time because it really ends up being much more than that. This is what Barack did (and is still doing).
The key is to make sure your message/pitch is crystallized and consistent - almost annoyingly redundant...never allow them to forget! Keep the grind alive!